The skills that make a financial professional successful may not be what you think they are. For example, relationship building is one of a financial professional’s most-valued skills. For many women, this and other needed skills come naturally. 

Relationship building: Women excel at developing rapport with others. This is crucial for any financial professional to build loyalty with clients.

Effective communication: Women are great communicators. Clients want someone they can trust, and this can happen only through open and honest communication.

Active listening: Most times, listening is more important than speaking. Women shine here. Listening to clients’ stories and values helps you best serve them and understand what they need and want.

Live the life you want. Help others do the same.

Whether you’re already an experienced financial professional, or just looking into the career, Diamond State Financial Group helps women build an impactful career. 

At Diamond State Financial Group, you don’t have to do it alone. We foster a collaborative, supportive environment. And we’re associated with Securian Financial which gives you access to WISE – Women Inspiring & Supporting Excellence. This national network of women professionals empower each other through mentoring, education, career planning, networking and idea sharing.

Help others become financially secure while building a successful career with us.

“Working one on one with my clients, I get the gratification of seeing the person’s life I’ve impacted, that’s not always the case in a corporate setting.”
– Teri, 5-year financial professional 


The testimonials given are by professionals who are contracted with Securian Financial Services, Inc. (“Securian”), and thus they have a financial connection to Securian. The statements were freely given.

Securian Financial is the marketing name for Securian Financial Group, Inc., and its affiliates.  

DOFU 9-2019